According to Chron Magazine, small businesses are hit hardest during a recession. With one of the biggest recessions in our recent history now looming, it is more important than ever for you to remain competitive. To attract new customers (and retain old ones), you’ll need to make a great impression. Accordingly, asphalt repairs are now more important than ever and here’s why.
Results of Study
TK Business Magazine reported on a study, performed in 2011 by the marketing research and consulting firm, Morpace, which revealed very surprising statistics when it comes to curb appeal, such as:
- 95% claimed their decisions on where to shop is based on external appearance.
- 67% reported avoiding certain stores based solely on appearance.
- Half of those surveyed would not visit an establishment that appeared dirty.
North Carolina Findings
Similar findings arose from research performed in North Carolina in 2013. Discouraged by declining tourism, the town of Maggie hired a consultant to determine the reason. In short, a lack of curb appeal was found to be negatively impacting area businesses.
The consultant reported that, “The curbside appeal of the town has suffered over the years. It is one of those things that affects every business.” He also noted that 70% of first-time sales were influenced by an establishment’s curb appeal, which includes its driveway and parking lot.
Take Control and Attract Clients
To make a good first impression, your parking lot must be in stellar condition. Potholes and broken pavement are one of the first things people will notice when they drive up. A poorly-kept parking lot may also leave the impression that you do not care about your customers.
Don’t wait any longer to get the exterior of your building looking in great shape. Instead, contact us so that we can help you make a fantastic first impression to continue drawing in new customers.